In short, yes. As I write Her name my Word document corrects me when I leave out the accent over the ‘e’ which really proves my point that Beyoncé matters. The release of her sixth studio album, Lemonade, shows how much She is capable of with the ability to take a step up and change the face of the music industry today through the worldwide epidemic visual album aired on HBO. The visual album not only creates a storyline, displays Her vocal talent through a number of genres and styles, but embraces and celebrates her race, culture and gender aiming to empower black women to feel the beauty, intelligence and power they’ve always held through Her music.
The amount of power Beyoncé holds is crazy. Her ability, shown through the release of Lemonade, to manipulate an audience is so great that She had thousands of fans turn on husband Jay Z and alleged “Becky with the good hair” Rachel Roy. Not only them but also celebrity homemaker and chef Rachael Ray who had nothing to do with the matter and was only attacked because of her similar name to Rachel Roy.
Whether this move was a publicity stunt to appear furious at Jay-Zare throughout most of the album or not, Queen Bey has a hold on the public and knows exactly how to manipulate dominate them. In 2013, Beyoncé dropped a self-titled visual album with no notice, no publicity rounds, no interviews yet the album sold more than 600,000 copies worldwide in a matter of days. Of the first 24 hours, making it a Tidal exclusive (aka the streaming site owned by Jay-Z), and if fans wanted to be a part of and participate the cultural phenomenon and remain relevant to the conversation, they pay Her, more or less, directly.
Fans make gifs, memes, tweets, pay for albums, create fan theories, send abusive tweets all in the name of Beyoncé. Beyoncé and Lemonade are now a worldwide conversation, whether they be appreciative or inspired, Bey resonates with fans on all levels. With all of this relevance, influence, and artistic creativity, why was Lemonade not the Best album winner at the Grammy’s? Changing the music industry continuously throughout Her long-standing career and creating new ways to imprint her influence through Her most recent album was not enough. So much so that the winner, Adele, thanked Beyoncé for her presence and brilliance in the music industry and rightly dedicated her award to Her. Even though Beyoncé has mastered Her power to manipulate Her audience still has a few hoops to go through have the board under Her thumb which may be difficult as these hoops may go beyond Beyoncé as an individual but Beyoncé as a brand.
All in all, Beyoncé says jump and the Beyhive says how high?
Fairclough, K. (2016). Why Beyoncé matters. [online] The Conversation. Available at: https://theconversation.com/why-beyonce-matters-58542 [Accessed 26 Mar. 2017].
Hunt, E. (2016). Beyoncé’s Lemonade album explained, from beginner to ‘Beyhive’. [online] the Guardian. Available at: https://www.theguardian.com/music/2016/apr/29/beyonce-lemonade-jay-z-explainer [Accessed 26 Mar. 2017].