Cambridge Analytica: Compromising Democracy On A Global Scale
After the Netflix documentary “The Great Hack” (Amer and Noujaim, 2019) was released earlier this year, I was prompted to learn more about how a British based analytics company could influence, and ultimately make a mockery of, the state of democracy around the globe, over the last 25 years. It has been well documented by whistleblowers and journalists that what SCL/CA did as their business model was a form of digital neo-colonialism and exploited political dynamics without fully understanding their consequences (Canton, 2018). They often helped their clients (who can afford their services) manipulate the public with psychographic and behavioural research and targeting, using multiple forms of media, Big Data, and multiple digital technologies to pull it off (González, 2017). Most notably, Cambridge Analytica had a hand in both the Brexit campaign in the UK and Trump’s 2016 presidential campaign, two politically nationalist campaigns coming out on top and polarising the population as the rest of the world watched in awe (Cadwalladr, 2017).
The inception of this project came from an image that Quartz used in their article “Mapped: The breathtaking global reach of Cambridge Analytica’s parent company” (Ghoshal, 2019), visually demonstrating just how vast CA & SCL’s reach was and how intertwined they were with global democratic processes. However, for my project, I wanted to showcase something a little more interactive and detailed, then compiled them for a light take on some pretty unnerving activities. Using an easy to navigate power-point (acting as a website beta of sorts), I’ve created (visually overwhelming) summaries of for the countries displayed on the map just what Cambridge Analytica/SCL did, where, and when they did it, which you can reach by clicking a country on the map.
Although the experience of making this interactive map has been gruelling to wade through sources from multiple languages and countries of origins to receive the information I needed, it was extremely gratifying but horrifying to be more informed and be able to inform others, on how data (personal and gross) has been used to influence democratic processes around the world (Ghoshal, 2019). I believe there is a multifaceted learning utility for my project as it provides important information on how countries were both harmed and helped (from a Western perspective) by the involvement of SCL/CA and this information can be used to potentially help prevent the mass manipulation happening in future.
If I were to manage a project like this again, I would like to do it in an actual functioning website format so that I could link my sources in the project itself and have the freedom to embed audiovisuals to enhance the user experience. I would also like to include countries that were left off of the map that Quartz used such as the impacted Caribbean countries and Mauritius (Ghoshal, 2019).
However, I believe I’ve utilised my chosen medium well and the learning experience was overall beneficial to become more aware and invested in the knowledge of clandestine political operations, even though the overall process was emotionally taxing.
DOWNLOAD MAP HERE:
References
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